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AMA Iowa

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My AMA Experience 

This year’s AMA Iowa Experience Event promised that marketers could “choose your own experience.” This meant I had some tough choices to make to get the most out of the event, held last Friday, February 5.

In addition to the keynote speakers and networking opportunities, there were four sets of concurrent presentations. Which meant I could only attend four of the eight breakout sessions.   

Although I had a tinge of regret when I heard great things about the sessions I missed, the quality of the sessions I attended more than made up for it. As AMA Iowa promised, I was choosing my own experience.

AMA also promises that its programming will help me learn, link and lead. Based on that criteria, the day was a huge success.    

Learn.

With marketing continuing to evolve so quickly, it was enlightening to hear the latest trends in user experience, survey design, big data, SEO and digital marketing all in one day. My brain hurts a little but there’s no doubt I learned a lot.

Link.

With networking guru Danny Beyer as the event’s emcee, there was little doubt that I would be meeting new people. By the end of Danny’s first exercise I had met three people I should have known but somehow didn’t. Soon I had also gained two new LinkedIn connections and received another after the event. 

As a bonus, Danny told an inspiring story about how he became a professional speaker simply by letting people know he wanted to be one.  

Lead.  

I’ve long been inspired by Mary Sellers, CEO of United Way of Central Iowa. Her breakout session was another reminder why. In just 30 minutes, Mary gave numerous examples that we can all use to become better leaders.

Although Beth Brady, SVP & Chief Marketing Officer at the Principal Financial Group, is newer to the Des Moines marketing scene, she is already one of AMA Iowa’s favorite speakers. Her definitions of branding and marketing were so spot on that I plan to borrow them to better articulate these terms to my clients.   

Thanks to everyone who planned and participated in this year’s event. With the Experience getting stronger every year, I can hardly wait for 2017.

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